Business Blogging

Blogs (short for 'weblog') have changed marketing forever. Small companies and Fortune 500 companies alike are discovering that open, honest communication via a company blog scratches their customers right where they itch. Today, blogging duties are often rolled into the job description of chief marketing officers and other employees.

Today's consumers are weary of one-way marketing. Companies using the "we talk, you listen" approach haven't been getting very far with today's intelligent audiences, who see little value in traditional advertising and marketing. Experts agree that effective marketing now is a two-way street - a conversation. Blogs are the tool that provide this conversation.

Read "The Blogging Revolution" by Web Pens' Keith Finley for more.

Blog Smart

Web Pens can jump start you into business blogging. We can design and publicize your company blog, and coach yourself and your employees on blogging best practices.

You may review our blog consulting in action at wedclean.org.

Contact us to arrange a blog-based marketing strategy.

Visit the Web Pens blog at webpensive.com.