Top Story: News Beats Commercials Every Time

Today's consumers are more sophisticated than ever: they see through smoke and mirrors quite easily. And they are weary of the billions of sales pitches they are constantly exposed to.

While the cost of advertising continues to increase, advertising effectiveness often decreases (For more information, read "The End of Ads"). Why? Because people search the internet and elsewhere for news and information, not for commercials. Too many companies rely on self-serving, hyped ad copy to get their message across. Often, the precious opportunity to connect with a potential customer is wasted.

Get Your Story Covered

Web Pens' reporters can provide the credibility that your message deserves. When your message is covered as news or information, your clients will actually want to read it. Read a sample article we wrote to help publicize our recent client, Brian Lewis, CPA. Read another.

Your news article can appear on your website, become part of an email campaign, and be published throughout the internet.