Podcasting: 101

Podcasts are audio files downloaded over the internet to a portable device or computer.

Since they can be listened to instantly or saved for a later time (on the way to work, while jogging, or whenever) podcasts are often more convenient than the written word. Podcasts make your message easily digestible for your target audience.

Interviews with experts (you) are particularly podcastible. When they are of professional quality, they play like an NPR news story. Many of your potential customers are already accustomed to acquiring news and information this way.


What to Podcast?

Web Pens can write, produce, edit and publicize podcasts. Your podcast can augment your website or become a stand-alone marketing tool, published throughout the internet.

Listen to our sample podcasts we've produced for our recent clients.

We're in the idea business. If you'd like to hear our ideas on what podcast marketing can (and can't) do for you, contact us to schedule a free brainstorming session.